Aquarium operation business

Description of business

Since 2004, we have been involved in a PFI※1 for Enoshima Aquarium with the Kanagawa Prefectural Government, and drawing on the experience and know-how gained through this, we currently operate two completely synthetic seawater inland type aquariums: KYOTO AQUARIUM and SUMIDA AQUARIUM.

  • 1A private finance initiative (PFI) is a method of operation led by the private sector, utilizing private-sector funds and know-how for a public facility, etc.

Aquariums like in a park in the center of town, where visitors can while away the hours

Our aim is for the aquariums to be like local parks in the center of town where visitors can spend time relaxing by themselves or actively enjoy themselves with their families. Rather than being limited to one-way routes, visitors are able to move back and forth freely inside the aquariums. Sofas and chairs are also provided throughout the facilities.
Since 2018, based on the aquarium communication concept of “growing to like even more by getting up close,” we continue to hold events and programs, and also deliver experiences where visitors can come into contact with living things and talk to aquarium keepers as well as further shorten the distances between visitors and those who visit with them.
By hearing about the enchantment of the aquatic creatures and hints on how to better appreciate them from aquarium staff in their own words, our hope is that visitors can return home with memorable surprises and impressions from their visit.

KYOTO AQUARIUM
KYOTO AQUARIUM
SUMIDA AQUARIUM
SUMIDA AQUARIUM

Using 100% artificial seawater

KYOTO AQUARIUM is Japan’s first large-scale, inland aquarium that uses 100% artificial seawater. Both aquariums are located in the center of town: KYOTO AQUARIUM, Approx. a 15-minute walk from JR Kyoto Station; and SUMIDA AQUARIUM, immediately adjacent the Tokyo Skytree Station on the Tobu Skytree Line. Since conveying seawater is difficult for aquariums located at a distance from the sea, both aquariums have installed highly efficient filtration systems. In addition to reducing CO2 emissions which would otherwise arise when transporting seawater by truck, the systems allow us achieve water tanks where aquatic creatures can live in comfort by maintaining a constant water quality throughout the year.

the Sea of Kyoto (KYOTO AQUARIUM)
the Sea of Kyoto (KYOTO AQUARIUM)
Penguins pool (SUMIDA AQUARIUM)
Penguins pool (SUMIDA AQUARIUM)

General edutainment facilities where visitors can learn while having fun

Example of experiential activities (SUMIDA AQUARIUM)
Example of experiential activities
(SUMIDA AQUARIUM)

Based on the concept of an edutainment※2 facility, where visitors can interact with the aquatic life and learn while having fun, a rich and varied array of experiential activities, performance programs and feeding programs are available. Rather than an aquarium that merely displays living creatures and specimens, through communication, our aquariums allow visitors to get up close to water and the creatures that live in that water, and to learn while having fun.

  • 2The term “edutainment” combines the words “education” and “entertainment.”

Ability to propose new ways of enjoying aquariums

Example of products (Aquarium Character Bread)
Example of products (Aquarium Character Bread)

The KYOTO AQUARIUM and SUMIDA AQUARIUM conduct events and programs throughout the year, and also develop and market limited-time menus and goods. So that visitors can get more familiar with the aquatic creatures, in addition to seasonal programs, we also engage in a variety of initiatives, such as collaborations with popular content providers and joint programs with external partners.
Our original menus, with a focus on flavor and presentation, are a hot topic on social media, and are an opportunity to appeal to people who have never visited an aquarium.

Operated facilities

KYOTO AQUARIUM

KYOTO AQUARIUM

【Address】 Shimogyo-ku, Kyoto
Based on the concept of “Life Connected by Water,” KYOTO AQUARIUM is divided into a number of areas, including a giant salamander exhibit, Dolphin Stadium, Penguin, and the Countryside of Kyoto, where visitors can look out over the green foliage growing in the park.

SUMIDA AQUARIUM

SUMIDA AQUARIUM

【Address】 Sumida-ku, Tokyo
SUMIDA AQUARIUM is an urban aquarium featuring about 7,000 living creatures across 260 different species. It is divided into eight areas. The indoor open tank is one of the largest in Japan, and offers visitors a close-up view of penguins and fur seals.