Onsen hotels operation business

Description of business

Since offering revitalization support for Suginoi Hotel (now Beppu SUGINOI HOTEL), which we acquired in 2002, we have been operating onsen hotels throughout Japan that leverage local characteristics and attractions. In 2017, the ORIX Group opened its first new onsen hotel, Hakone Ashinoko HANAORI. We have increased our expertise and experience related to the revitalization and operation onsen hotels, enabling us to offer fine-tuned services based on the customer’s perspective.

Imagination and regional vitalization not constrained by pre-existing concepts

We are leveraging expertise cultivated through the real estate development business and analyzing in detail local features as well as customer characteristics and needs in order to focus on improving location evaluation while planning products and services with new ideas that break through pre-existing concepts in onsen hotels operation.
Moreover, rather than concentrating our efforts on attracting charter group customers, we have established a system for planning and directly offering products and services to individual customers. This has enabled us to achieve a high operation rate with little differences between peak and quiet seasons, stabilize business transactions with local clients and create employment opportunities, thereby contributing to regional revitalization.

Tanayu – created based on the idea of treasuring a scenic view

Tanayu – Beppu SUGINOI HOTEL
Tanayu – Beppu SUGINOI HOTEL

Should the outdoor hot springs of onsen hotels be so small? Can nothing be done about the fact that the expansive scenery is obstructed by the head of the person in front of you? Tanayu, a scenic outdoor hot spring was created as a result of these simple questions. The bath has been given steps to make it as long as possible so that all guests can enjoy the sense of freedom of being in the front row. Effort has also been made to make it as comfortable as possible during winter such as ensuring a short distance from the changing area to the bath.

A buffet restaurant using local ingredients encouraging lively conversation

Aizu Higashiyama ONYADO TOHO “Agaransho”
Aizu Higashiyama ONYADO TOHO “Agaransho”

Based on the policy of “preparing food in front of the customers and offering highly satisfying products,” the buffet restaurant can satisfy customers of all ages including children. The menu features local ingredients and a range of dishes that will make guests want to visit again. It also encourages demand for longer stays and repeat stays. The open kitchen that allows culinary staff to see the guests encourages conversation between staff and guests.

Product planning leading to new points of contact with guests

Hassun – Hakone Ashinoko HANAORI
Hassun – Hakone Ashinoko HANAORI

Focusing on SNS, which makes it possible to directly convey the features of each facility to more people. For example, Hakone Ashinoko HANAORI has a basin terrace, footbath counter and hassun dishes in small baskets, which all look excellent in photographs, in order to link existing guests to new guests.

Deploying business brand ORIX HOTELS & RESORTS

Deploying business brand ORIX HOTELS & RESORTS

ORIX HOTELS & RESORTS (OHR) is an onsen hotel and hotel-operating business brand of the ORIX Real Estate. 12 facilities out of the operated facilities have been designated as OHR facilities. These facilities have been categorized as onsen hotels, onsen resorts, city and park-side. Optimal services tailored to customer needs are offered for each category.

Operated facilities

Hakodate Yunokawa HOTEL BANSO

Hakodate Yunokawa HOTEL BANSO

【Address】 Hakodate city, Hokkaido
Modern accommodation fusing foreign tastes with Japanese culture. An original atmosphere is produced by the civilization and enlightenment picture scroll placed above the lobby fireplace. Guests are greeted with fresh seafood and a warm welcome.

Aizu Higashiyama ONYADO TOHO

Aizu Higashiyama ONYADO TOHO

【Address】 Aizuwakamatsu city, Fukushima
An onsen hotel with a lofty view over a castle town. The facility offers an outdoor hot spring with beautiful scenery, interior decoration with traditional touches, and a buffet with many local dishes. Guests can fully enjoy the attractions of Aizu.

Hakone Ashinoko HANAORI

Hakone Ashinoko HANAORI

【Address】 Hakone-cho, Ashigarashimo-gun, Kanagawa
Guests can truly enjoy their stay, with a comfortable interior fusing Japanese and Western tastes, a basin terrace overlooking Lake Ashinoko, and a carefully designed buffet menu. Soothing spaces create a relaxing time for guests.

Atami OHTSUKI HOTEL WAFUUKAN

Atami OHTSUKI HOTEL WAFUUKAN

【Address】 Atami city, Shizuoka
Purely Japanese style accommodation offering nostalgia and elegance. Guests can enjoy a 300-year-old umbrella pine outdoor hot spring promoting beautiful skin as well as authentic Japanese banquet dishes.

HOTEL MICURAS

HOTEL MICURAS

【Address】 Atami city, Shizuoka
A space of beauty and healing combining the convenience of a city hotel with the relaxing aspects of a resort hotel. Guests can enjoy an outdoor hot spring with beautiful scenery, onsen water that is kind to the skin, and authentic French cuisine.

Kurobe Unazuki YAMANOHA

Kurobe Unazuki YAMANOHA

【Address】 Kurobe city, Toyama
Beautiful scenic accommodation offering guests delicious seafood from the Sea of Japan and an outdoor hot spring. Nearby a station of the Kurobe Gorge Truck Train, guests can also enjoy tourism on the Tateyama Kurobe Alpine Route.

Shunpanro Head Store

Shunpanro Head Store

【Address】 Shimonoseki city, Yamaguchi (Head Store)
This is a long-established puffer fish restaurant. It was the first such restaurant in Japan to obtain a license to serve puffer fish and was well-loved by Hirofumi Ito, the first Prime Minister of Japan. The head store in Shimonoseki also handles overnight stays and marriage ceremonies.

Beppu SUGINOI HOTEL

Beppu SUGINOI HOTEL

【Address】 Beppu city, Oita
A resort that caters to all age ranges with Kankaiji Onsen in Beppu Onsen town. Guests can enjoy a distinctive buffet, amusement facilities and the expansive Tanayu overlooking Beppu Bay and the town.

Hakone Gora KARAKU

Hakone Gora KARAKU

【Address】 Hakone-machi, Ashigarashimo-gun, Kanagawa *Opening planned for autumn 2020
Onsen hotel KARAKU will be created to offer guests the natural beauty of the land of Gora in Hakone together with a hot spring.